In 2011, Mac King launched “Mac King’s Magical Literacy Tour” in Las Vegas to promote childhood literacy and provide more reading opportunities for children.  By increasing public awareness of the literacy issue, Mac wanted to get more people in the community actively involved to help foster the love of reading and spread the message that reading is a vital and a necessary tool for success.  
“With literacy rates at an all-time low, it is more important than ever to focus our efforts to help solve the literacy problem and encourage children to read.  For years I’ve been visiting local elementary schools and advocating the importance of reading and now with Mac King’s Magical Literacy Tour I hope to have even more of an impact,” said Mac King, Harrah’s Las Vegas headliner.

Mac King’s Magical Literacy Tour benefited Clark County Reads READS, an initiative of The Public Education Foundation. Mac also worked with the Las Vegas Wranglers hockey team to kick-off the initiative and to launch a book drive, which collected donations and hundreds of books for Clark County READS.

During 2011 Nevada Reading Week, Mac King’s Magical Literacy Tour stopped at four at-risk elementary schools where Mac personally delivered books collected from the book drive.  During the tour’s scheduled stops Mac performed tricks from his show and read a few short stories.

“Reading is very important to me because it literally changed my life,” said Mac. “One of the reasons I became a magician is because I found my calling in books. I want every child to have the same opportunity and explore new worlds and ideas through the magic of reading so that they too can find their passion in life.”

See photos from Mac's Visit to Wendell Williams Elementary School

See photos from Mac's Visit to Elaine Wynn Elementary School

See photos from Mac's Visit to Kermit Booker Elementary School

See photos from Mac's Visit to Kit Carson Elementary School